You should be the best dressed in any room — and feel completely at ease while doing it.
Max Schmidt has spent over a decade designing custom garments for thousands of clients. What started as a passion for clothing and craftsmanship became a conviction: that every man deserves clothes that actually fit, made from materials worth keeping.
1701 Bespoke is the result. A studio in Detroit that treats every commission as a collaboration — between the client's vision, the tailor's expertise, and the centuries-long tradition of Neapolitan craft.
Our suits are made near Rome and Naples by craftspeople who have spent their careers mastering this work. Our fabrics come from the finest mills in England and Italy — Loro Piana, Zegna, Dormeuil, Ariston — the same houses that supply the world's great tailors.
A fused jacket looks its best the moment you put it on, then spends the next few years negotiating that look away — a little heat, a few trips to the dry cleaner, a couple of real winters, and the glue holding its shape starts to let go. A full canvas jacket works in the opposite direction. Nothing is bonded to anything; the canvas is sewn in, free to move, and it spends years quietly adjusting itself to the exact shape of the body wearing it.
We've seen both ends of that timeline up close, which is why full canvas was never really a question for us. It's not the upgrade on our order form — it's simply how every 1701 Bespoke suit is built, because a suit is a long relationship, and we'd rather build the version that gets better the longer you keep it.
Two jackets can use the exact same fabric and still feel completely different to wear. The difference is almost never the cloth — it's the canvas, a hidden layer between the shell fabric and the lining that gives a lapel its roll and a chest its shape. How that canvas gets built into the jacket is one of the biggest decisions behind a suit's price, feel, and lifespan, and it's also the one a client is least likely to ask about.
If you're keeping a suit for years, not just a season, full canvas is the only real answer — it's the one construction that gets better, not worse, with wear. Half canvas is a legitimate option at a lower price point, without giving up the two areas that matter most. Fused has its place in fast fashion; it doesn't have one in a made-to-measure suit.
Every 1701 Bespoke made-to-measure suit ships with full canvas construction as the standard, not an upgrade.