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About 1701 Bespoke

1701 BESPOKE · DETROIT

Over a decade designing custom garments for thousands of clients in Detroit and beyond.

ABOUT 1701 BESPOKE

A decade of cloth, craft, and conviction.

The 1701 Bespoke atelier in Detroit
MAX SCHMIDT · FOUNDER

You should be the best dressed in any room — and feel completely at ease while doing it.

Max Schmidt has spent over a decade designing custom garments for thousands of clients. What started as a passion for clothing and craftsmanship became a conviction: that every man deserves clothes that actually fit, made from materials worth keeping.

1701 Bespoke is the result. A studio in Detroit that treats every commission as a collaboration — between the client's vision, the tailor's expertise, and the centuries-long tradition of Neapolitan craft.

Our suits are made near Rome and Naples by craftspeople who have spent their careers mastering this work. Our fabrics come from the finest mills in England and Italy — Loro Piana, Zegna, Dormeuil, Ariston — the same houses that supply the world's great tailors.

Bespoke suit pattern making at 1701 Bespoke
Custom suit consultation at 1701 Bespoke

THE BELIEFS THAT SHAPE US

Craft
The standard we keep
Fit
The work of twelve years
Time
The investment that lasts
OUR PRIORITIES

What We Stand For

Perfect Fit

Fit is the difference between clothing that works and clothing that performs. We obsess over it — measuring precisely, fitting methodically, and adjusting until the garment moves with you rather than against you.

Superior Craftsmanship

Our suits are made by craftspeople trained in the Neapolitan tradition. Hand-stitched canvas, hand-padded lapels, hand-sewn buttonholes. The construction is designed to last decades, not seasons.

Premium Materials

We work with the finest mills in the world. The fabric you choose today will still look exceptional in ten years — because quality cloth, properly made, only gets better with age.

THE TEAM

The people behind the work.
Max Schmidt

Max Schmidt

Founder & Lead Tailor

OUR FABRIC PARTNERS

The World's Finest Mills

1701 BESPOKE · DETROIT
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